Our Team

Our Consultants

Milk & Honey brings together experienced marketing and commercial professionals with proven track records across East and Sub-Saharan Africa and across portfolios (Acute, Chronic and OTC).

Milk & Honey operates on a network model: senior specialists with proven track records across East and Sub-Saharan Africa, assembled per engagement under the strategic direction of our founder. You get exactly the expertise your brief needs — never a bench you're paying to keep warm.

network consultants & specialists

100+

combined years of marketing experience

25+

companies where our consultants have led marketing

10+

African markets — plus Europe, the Middle East & the US

Our consultants have led brands and campaigns inside:

Cipla·GSK·Sanofi·AstraZeneca·Microsoft·Coca-Cola Beverages Africa·UN Environment Programme·Bidco Africa·Glenmark·Dawa Group·WPP-Scangroup·Getz Pharma·Cleanshelf·Healthy U

Company experience reflects prior in-house and agency-side roles held by our consultants.

Our Network

The Consultant Network

Founder & Lead Strategist

Naomi Mbugua Mutinda

Founder & Lead Strategist

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✓18+ years leading marketing across Sub-Saharan Africa
✓Former Marketing Director, Cipla SSA (moved Kenya from #16 → #9 market share)
✓Ex - GSK (109% YoY growth on flagship brands), Ex- Sanofi
✓Portfolio Experience ; Respiratory, Anti-Allergy, Anti-infectives, OTC, Vaccines
✓AI Consultancy Certified | Marketing Partner, Simply Done Africa

Expertise

Marketing strategyBrand positioningGo-to-marketAI-enabled marketing systems

Industries

PharmaRetailB2B servicesHospitalityTechnology

Network Consultants

Dr. Elizabeth Muthoni Wachira

Senior Brand & Digital Strategy — Network Consultant

✓18 years pharmaceutical and consumer marketing across SSA
✓CIM Postgraduate Diploma in Professional Marketing (Top Student Overall)
✓CIM Diploma in Professional Digital Marketing (Top Student — Digital Optimization)
✓Formerly Senior Brand Manager, Cipla SSA (77 products across 6 markets) Ex-Astrazeneca, Ex-Glenmark, Ex-Dawa
✓Led the #MalizaHeartburn omnichannel campaign taking Esomac from #2 to #1 in Kenya (12% email CTR to 7,500 HCPs)
✓Ex-AstraZeneca (2009–2016) — Best Medical Representative, Sub-Saharan Africa (2012); 'Red Movement' respiratory campaign (+12% sales)
✓Former Therapeutic Area Lead, Dawa Group — 100+ products, 22% branded portfolio growth, Montellerg launch to 20% market share in 6 months
✓Cipla awards: Best Acute Portfolio Brand & Best Marketing Campaign (2024)
✓Portfolio Experience : Anti-infectives, Gastro, Respiratory, Diabetes, Supplements, OTC, Oncology

Expertise

Brand strategyOmnichannel campaignsA&P optimizationProduct launches

Industries

PharmaceuticalsHealthcareFMCGConsumer goods

Mary Ng'aari

Commercial Marketing & Product Launch — Network Consultant

✓15+ years marketing and commercial experience across Sub-Saharan Africa
✓Senior pharma marketer — chronic portfolio strategy (Diabetes, CV, CNS, Respiratory) across SSA, currently overseeing 4 brand launches
✓7 years at GSK including two HIV product launches in Kenya; performance awards in 5 separate years
✓Ex-Getz Pharma East Africa (+10% market share) and Phillips Pharmaceuticals
✓Formerly Senior Product Manager, Cipla SSA
✓Portfolio Experience : Diabetes, CV, CNS, Respiratory, HIV, IV antibiotics, Anti-infectives
✓CIM-certified: Strategic Marketing, Mastering Metrics, Digital Customer Experience
✓Track record: 25%+ market share on new launches, 10% growth for Foralin in 2 years

Expertise

Product launchesKOL engagementMulti-channel marketingCommercial strategy

Industries

PharmaceuticalsHealthcareB2B services

Dr. Joy Muthuri

Digital Marketing & Regulatory Compliance — Network Consultant

✓Registered Pharmacist (PPB Kenya) — licensed for pharma social media compliance
✓5 years pharmaceutical digital marketing
✓CIM Level 6 candidate (Strategic Planning, Brand Proposition completed)
✓Grew Portal Pharmacy social from 2,000 → 30,000+ followers; 50%+ revenue increase
✓Led an SSA-wide pharma shift from field-driven to omnichannel engagement, including AI automations and virtual detailing

Expertise

PPB-compliant contentDigital campaignsAI automationSocial media strategy

Industries

PharmaceuticalsHealthcareRetailWellness

Colletta Nzisa Maluti

Trade Marketing & Retail Commercial — Network Consultant

✓20 years across FMCG, OTC pharma, beverages, retail and energy
✓Former Brand Manager OTC SSA, Cipla — Cipladon Brand of the Year FY26, #1 paracetamol brand in Kenya, USD 2M+ target surpassed, launches in Tanzania, Madagascar and Uganda
✓Ex-Coca-Cola Beverages Africa (Trade Marketing Manager — grew regional RED score from 38% to 52.8%; Monster Energy launch)
✓Ex-Cleanshelf Supermarkets — e-commerce sales grew KES 4M to 14M monthly in one year
✓Modern trade specialist: negotiated entry into Carrefour, Naivas, Quickmart and Chandarana | CIM certified

Expertise

Trade & shopper marketingRoute-to-market strategyModern trade & e-commerceBrand management

Industries

FMCGOTC PharmaRetailBeveragesEnergy

Grace Kamunde

Marketing Programs & Project Execution — Network Consultant

✓10+ years in marketing program management, 8 of them at Microsoft
✓Former Project Execution Lead, Microsoft Western Europe & CEMA — SaaS campaign orchestration and flagship global event delivery
✓Former Marcom Specialist, Microsoft East & Southern Africa — Kaizala launch, Africa Development Center campaign, KEPSA digital skilling programs
✓West, East & Central Africa Microsoft O365 Customer Consumption Award
✓CIM Level 7 Diploma (ongoing) | BCom Marketing, Strathmore University

Expertise

Campaign orchestrationMarketing project managementB2B & SaaS marketingEvents & activations

Industries

TechnologySaaSB2B servicesSkilling & development programs

Althea Matu

Strategic Communications & Advocacy — Network Consultant

✓Strategic communications across development, corporate and consumer brands
✓Communications consultant to the UN Environment Programme — built the communications strategy and brand identity for UNEP's electric mobility programme
✓Former Strategic Communications & Advocacy Consultant, Africa Practice; international development communications consultant with Portland
✓Ex-WPP-Scangroup Account Manager on EABL brands — led the Guinness Hop House 13 Africa launch, winner of MSK Best Product Launch Campaign 2019
✓MSc Global Media & Communications (LSE) | MA Global Communication (USC)

Expertise

Strategic communicationsAdvocacy & PRMedia relationsDevelopment communications

Industries

Development & NGOsCorporateConsumer brandsEvents

Nduta Waweru

Communications & Marketing — Network Consultant

✓BSc Corporate Communication & Management (JKUAT, Upper Division)
✓ADMI Digital Marketing certified
✓Former Treasured Scents (grew Instagram 623 → 47,000+; 300% revenue growth)
✓Former InVhestia Africa & ViKtoria Ventures (multi-country campaigns)
✓Former Good Times Africa/Blankets & Wine, EABL Corporate Relations

Expertise

Social media strategyContent creationEvent marketingBrand communications

Industries

RetailEventsInvestmentConsumer brands

Extended Capabilities

Specialist Network

Beyond our core team, we maintain relationships with specialist consultants across:

B2B Sales Strategy & Training

Sales process design, pipeline optimization, sales team coaching

B2C Consumer Insights

Research, segmentation, customer journey mapping

E-commerce & Digital Commerce

Platform strategy, conversion optimization, marketplace management

HR & Organizational Development

Internal alignment before external marketing

Finance & Commercial Modeling

ROI frameworks and business case development

Need a capability we haven't listed? Let's talk — we'll either help directly or connect you with the right expert.